In February 2018, G2A Dev Studio, which was responsible for VR projects, became an independent video game studio called Monad Rock.

In December of that year, G2A announced Blunt Force, a World War II-themed VR shooter game developed in collaboration with Mark Bristol. In 2016, G2A and MSI created Gotham VR, a virtual reality promotion for Batman v Superman: Dawn of Justice. G2A Land would later launch on Oculus Rift in 2017, and in 2018, the app would change its name to Funland. In 2015, G2A launched its virtual reality application called G2A Land, a virtual amusement park.

In July, electronics and merchandise were introduced to the site. In 2018, G2A integrated Nexmo's two-factor authentication API. In 2017, G2A and Microsoft announced that they would work together to use Azure cloud technology on the G2A marketplace. That December, G2A became the title sponsor of the Exhibition & Congress Center in the Subcarpathian Voivodeship of Poland, located next to Rzeszów International Airport, which would be renamed the G2A Arena. In July, G2A launched G2A Direct, a partnership program for video game developers and publishers. In 2016, G2A announced a partnership with WebMoney Japan. G2A would also partner with BitPay, a U.S.-based payment processing system for Bitcoin. G2A PAY, the site's online payment gateway, was introduced in January 2015. The G2A Marketplace was launched in 2014. The company was established in 2010 as Go2Arena by Bartosz Skwarczek and Dawid Rożek in Rzeszów, Poland. As of March 2020, G2A's site has over 20 million users. Other products sold on the site are software, prepaid activation codes, electronics, and merchandise. The site operates in the resale of gaming products by the use of redemption keys. G2A.COM Limited (commonly referred to as G2A) is a digital marketplace headquartered in the Netherlands, It has offices in Poland and Hong Kong.

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